Step 1. Audience insights
Do you know your target audience and how to meet their needs?
Once you understand the pain points, demographics, interests and business needs of your potential customers, you will be able to start creating content and incentives that they will gladly exchange their email address for the value you offer. You can also then use segmentation to make your emails even more targeted to different audiences within your list.
👉 Tip: Get feedback from your current subscribers by sending out a survey to see what value people are getting from your services. For example, MailerLite has a large customer base of book authors who need landing pages designed to highlight their books. With this knowledge, we attract more authors highlighting landing pages designed just for them.
Step 2. Compelling offer
People are always searching for things that will help them. Whether it's knowledge, good deals or anything that will make their lives easier, your job is to offer your audience something of value that compels them to engage.
👉 Tip: Offer people a lead magnet—things that have a high perceived value that no one else can get without signing up. Things like a giveaway, freebies, podcasts, webinars, case studies, free ebooks, cheat sheets for business owners, special discounts, or exclusive access to content work well to promote signups.
Step 3. Subscribe quickly
When your audience accepts your offer, you need to make it super easy for them to opt-in right away. Always having a subscription opportunity available at the right time and place.
👉 Tip: Don't get greedy and try to ask for too much information. All you really need is their email address. You can get more info from them after you build trust.
Step 4. Share valuable content
Once you’re up and running, you’ll need to keep your subscribers engaged with regular, relevant content (otherwise their eyes might wander to the unsubscribe button)!
Before building your email list, define your content marketing strategy. What will your welcome email look like? How often will you send out campaigns? How will you design the email branding? How will you keep people engaged in the long term?
Establish a clear content strategy before building your email list so that you can offer strong, compelling content as soon as people sign up.
👉 Tip: Read this guide on crafting the perfect email marketing content to create emails that keep your subscribers excited about you and your business!
These 4 steps make up the basic foundation of what you need to acquire subscribers. But you'll still need to engage them at the right time when they are most likely to share their email address.
Here are a few ways to ensure your opt-in forms are ready to go.