For most of us, our reputation is important. We take the time to present ourselves in a way that builds credibility and trust. Your email content works exactly the same way!
Every email you send says something about you. If you talk about yourself all the time, people will unsubscribe. If your content looks like it was put together last minute — full of typos or broken links — your reputation and your email marketing strategy will suffer.
The best email marketing content is:
Single-minded with one goal
Relevant to its audience
Visually easy to read
Defines what the reader needs to do next