While the possibilities of what you can do with email automation are endless, we want to share nine email automation use cases that you can apply to your business today.
1. Automate welcome emails
Make a strong first impression with your new leads. The first email automation every business should implement is a welcome response for a new subscriber (check out these top welcome email examples for inspiration)!
When someone signs up to receive content, an automated email message is the best way to acknowledge them, make a positive first impression and extend the engagement by offering additional value.
Automated welcome emails can have long-term implications that impact your bottom line:
74.4% of people expect a welcome email when they subscribe
Delivers 33% more long-term engagement with the brand.
Generates 4x the open rates and 5x the click rates compared to other bulk promotions.
Provides 3x the transactions and revenue per email compared to regular promotional emails.
When done right, welcome emails can significantly ramp up your engagement metrics. Just remember—first-time impressions are powerful, so be thoughtful about what you want to say.
How to write a welcome email
The secret to a great first impression is to be human and authentic. Pretend you are meeting the customer in-person and then create an email that shares your gratitude and sets expectations.