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How to create a landing page survey

Survey blocks in your landing pages are a fun and engaging way to convert visitors or collect new subscribers for your email list. 

  1. Create a landing page.

  2. Customize your landing page to your liking. For more details on designing your landing page, check out our article on how to create and publish a landing page.

  3. Now it’s time to add your Survey block! Click the Blocks tab, drag the Survey block from the sidebar and drop it onto your landing page.

Note: Once you add a Survey block to your landing page, you will notice that both the Quiz block and Survey block will appear greyed out. This is because you can only include one Quiz or Survey block on your landing page.

  1. Edit your Survey block settings.

When you have your Survey block selected. You will see three tabs in the sidebar: Questions, Rules, and Settings.

The Questions tab is where you will add your survey questions. There are nine types of question you can add to a survey:

  • Intro - This step is compulsory and introduces your survey. We suggest adding a short description here. 

  • Satisfaction score - This question asks participants to provide a satisfaction score of 1-5 using smiley faces, hearts, or star icons.

  • Net Promoter Score - This question asks participants to provide a satisfaction score of 1-10.

  • Multiple choice - A question with multiple answers.

  • Multiple image choice - A question with multiple images as answers.

  • Open question - questions with an open answer box.

  • Like/Dislike - A question that can be answered with a positive or negative response. For example, Thumbs up or thumbs down, smiley face or sad face, etc.

  • Signup form - This step displays the sign-up form to collect the email addresses of participants.

  • Outro - This is highly important, as it indicates to your survey participants that the survey is over.

Each survey can have up to 30 questions. To add additional questions to your survey, click the Add a question template button.

Then click the pencil icon to edit the Question, Description, and Answers

Make your survey functional by adding rules. In the Rules tab, you can predefine a rule that skips questions based on how a participant responds to another question.

For example, you can create a rule that if a participant selects a specific answer, they skip to a particular question.

To add rules to your Survey block:

  1. Click the Survey block to select it.

  2. In the sidebar, click the Rules tab.

  3. Click Add new rule.

  1. Apply your conditions and click Save.

Under the Settings tab, you can apply design settings to your Survey block, such as Background and Content style.

You can also opt to show survey progress under Survey settings by toggling Show survey progress to on.

Once you’re satisfied with the design of your landing page and survey, you can save and publish your landing page by clicking the Save and publish button. Alternatively, you can save your landing page as a draft.

Note: Once the survey has been answered by at least one person, it won’t be possible to edit it or add a new survey block.

How to create a landing page survey

Survey blocks in your landing pages are a fun and engaging way to convert visitors or collect new subscribers for your email list. 

To create a landing page survey:

  1. Navigate to Sites.

  2. Click the Landing page tab.

  3. Click Create landing page.

  1. Give your landing page a name.

  1. Select the group into which you want your landing page subscribers to be added. 

  1. Select a template from which to create your landing page. We even have pre-built templates for surveys and quizzes! Alternatively, you can choose one of your own premade landing page templates.

  1. Customize your landing page to your liking. For more details on designing your landing page, check out our article on how to create and publish a landing page.

  2. Now it’s time to add your Survey block! Drag the Survey block from the sidebar and drop it onto your landing page.

Note: Once you add a Survey block to your landing page, you will notice that both the Quiz block and Survey block will appear greyed out. This is because you can only include one Quiz or Survey block on your landing page.

  1. Edit your Survey block settings.

When you have your Survey block selected. You will see three tabs in the sidebar: Questions, Rules, and Settings.

The Questions tab is where you will add your survey questions. There are nine types of question you can add to a survey:

  • Intro - This step is compulsory and introduces your survey. We suggest adding a short description here. 

  • Satisfaction score - This question asks participants to provide a satisfaction score of 1-5 using smiley faces, hearts, or star icons.

  • Net Promoter Score - This question asks participants to provide a satisfaction score of 1-10.

  • Multiple choice - A question with multiple answers.

  • Multiple image choice - A question with multiple images as answers.

  • Open question - questions with an open answer box.

  • Like/Dislike - A question that can be answered with a positive or negative response. For example, Thumbs up or thumbs down, smiley face or sad face, etc.

  • Signup form - This step displays the sign-up form to collect the email addresses of participants.

  • Outro - This is highly important, as it indicates to your survey participants that the survey is over.

Each survey can have up to 30 questions. To add additional questions to your survey, click the Add a question template button.

Then click the pencil icon to edit the Question, Description, and Answers

Make your survey functional by adding rules. In the Rules tab, you can predefine a rule that skips questions based on how a participant responds to another question.

For example, you can create a rule that if a participant selects a specific answer, they skip to a particular question.

To add rules to your Survey block:

  1. Click the Survey block to select it.

  2. In the sidebar, click the Rules tab.

  3. Click Add new rule.

  1. Apply your conditions and click Save.

Under the Settings tab, you can apply design settings to your Survey block, such as Background and Content style.

You can also opt to show survey progress under Survey settings by toggling Show survey progress to on.

Once you’re satisfied with the design of your landing page and survey, you can save and publish your landing page by clicking the Save and publish button. Alternatively, you can save your landing page as a draft.

Note: Once the survey has been answered by at least one person, it won’t be possible to edit it or add a new survey block.

Still have questions?
If you have any questions, feel free to contact us at support@mailerlite.com. A member of our support team will gladly assist you.