2. Use link triggers
A link trigger is a link that kick-starts an automation workflow. You can set links that you have placed in your newsletters as the link trigger for your automations. That way, when a subscriber clicks on the link, MailerLite can automatically copy them to a new or existing interest group.
To achieve this, your automation will contain an Action step that allows adding, moving and copying subscribers to groups.
For example, say you have 3 groups based on different industry trends and you want your subscribers to choose which group they’d like to be added to. First, you add 3 links to your newsletter: Real estate trends, Restaurant trends and Retail trends.
Subscribers can then click on the link they’re interested in receiving newsletters about. The link click will trigger the automation that assigns the new tags to your subscribers, adding them to the group that coincides with the link they clicked. From that moment on, that reader is a member of a targeted interest group.