Sending your survey invitation email and getting feedback is just the beginning. Beyond using the survey answers to improve your business, you can also use the feedback to strengthen your relationship with subscribers.
For example, if you send a survey to gauge customer satisfaction, you can set up email automation to send people follow-up messages to address their current level of happiness.
At MailerLite, we tried this with our NPS email survey, where we gathered feedback and then used customer segmentation to collect more public reviews and points of improvement.
This strategy contains three different types of emails.
The first email is for happy customers, those who rated MailerLite with at least a 7/10. We sent this group a survey email invitation asking them to publicly leave a review about their MailerLite experience. Those who did could be among the lucky ones to win an iPad.
This is the first email, signed by our COO Ilma.