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Meg · 34 min read · Tips and resources · October 21, 2021

161 special events to inspire your November newsletter ideas

HR manager Izabella, enjoying a view of the Piazza della Repubblica in Florence.

Daylight saving time ends and you're gonna need that extra hour of sleep to conquer November!

Most email marketers send newsletters around Thanksgiving, Black Friday and Cyber Monday—but those aren't your only options!

There are a bunch of other fun and interesting November newsletter ideas that can help you to stand out during a busy month (161, to be precise)! From National Chicken Lady Day to Peanut Butter Lovers Month, there are tons of things taking place in November to inspire your next newsletter. 

Before you get started…

Remember that relevance is key. Pick events that relate to your business in some way—even if it is as simple as adding a P.S. to remind your readers of the special day. Bear in mind that some of these days hold special cultural and/or religious significance, so if you choose to refer to them in your newsletters, remember to be sensitive and considerate. Use this as a guide to help plan your email calendar for November.  We encourage you to experiment and to keep it Lite! 

1. Day of the Dead newsletter (2 November 2021)

Originating from Mexico ‘Día de Los Muertos’ is a festival that celebrates life and death, where people gather to honor the memory of their loved ones.

  • Newsletter idea: Decorate your newsletter design with Day of the Dead graphics, and explore the meaning behind these traditions and symbols

2. Diwali newsletter (begins 4 November 2021)

Celebrated by Hindus, Jains, Sikhs, and some Buddhists, Diwali is a festival that tends to run over 5 days. People observe it with home decorations, shopping, prayers, gifts, special meals, sweets, diya and lighting.

  • Newsletter idea: Celebrate the ‘Festival of Lights’ by sharing the origins of the event, and how people can celebrate

3. Bonfire Night/Guy Fawkes Day newsletter (5 November 2021)

This is an annual commemoration in the UK to mark the end of the Gunpowder Plot, when Guy Fawkes was caught preparing to blow up the House of Lords (with King James I inside) in 1605. 

  • Newsletter idea: Link to a live stream fireworks display, so that your subscribers can tune in from around the world

4. Veterans Day newsletter (11 November 2021)

This is a federal holiday in the United States to honour people who have served in the armed forces. In the UK and Commonwealth member states, Remembrance Day is celebrated on the same date to commemorate those who lost their lives in the military.

  • Newsletter idea: List Veterans Day events in your local area and encourage subscribers to donate to charities for people who have served in the military

With a clever twist of wording, Chipotle tells veterans to “let us serve you”, offering a special discount for anyone with a military ID card during Veterans Day.

Veterans Day Newsletter from Chipotle

5. Thanksgiving newsletter (25 November 2021)

A US national holiday to give thanks for the blessings of the past year, with a special Thanksgiving dinner. It’s also celebrated on different dates in Canada, Grenada, Liberia and Saint Lucia.

  • Newsletter idea: Wish your subscribers a happy thanksgiving and have a special discount in your email marketing campaigns to celebrate the occasion

Land O’ Lakes helps their subscribers to fix up a Thanksgiving feast with their handy checklist and list of recipes.

Thanksgiving email newsletter from Land O' Lakes

6. Black Friday newsletter (26 November 2021)

This is a day where many businesses offer big discounts and promotions. Black Friday is a great day to drive sales and motivate your customers with special deals.

  • Newsletter idea: Set up a Black Friday holiday marketing strategy, with a set of email promotions in the run-up to the big day (check out the article below for inspiration)

Smith & Noble built hype around their brand by setting up a Black Friday preview sale, which got the ball rolling—and was a nice way to make themselves stand out.

Smith & Noble Black Friday newsletter

7. Hanukkah newsletter (begins 28 November 2021)

Running from 28 November—6 December 2021 this year, this Jewish festival is celebrated by lighting a candle each night, reciting songs and prayers, playing dreidel and eating traditional foods such as sufganiyot and latkes.

  • Newsletter idea: Wish your subscribers a happy Hanukkah, and share a list of traditional games, foods and gifts to try during the next 8 days

Aftershokz wishes their subscribers a happy Hanukkah and, further down in the newsletter, lists 8 ways that their subscribers can celebrate.

Aftershokz email newsletter celebrating Hanukkah

8. Cyber Monday newsletter (29 November 2021)

A promotional event for e-commerce businesses, Cyber Monday is a day where people are encouraged to do their shopping online, with special deals and discounts.

  • Newsletter idea: Encourage people to check out your online shop (hint, you can link MailerLite and Stripe to sell digital products and subscriptions)

VIZIO shares their Cyber Monday promotion with eye-catching graphics to show what’s on sale. 

VIZIO Cyber Monday newsletter

1. Movember

Hosted by the Movember Foundation, this is an annual event where people grow moustaches to raise awareness of men’s health issues, including prostate cancer, testicular cancer, and suicide. 

  • Newsletter idea: Including a moustache graphic in your email design and link to their site so that your audience can donate

2. National Adoption Awareness Month

Including National Adoption Day (20th Nov), this month celebrates adoption as a positive way to build families—particularly for children who are currently living with foster parents. 

  • Newsletter idea: Share a list of resources for people who are interested in adoption, or who want to know how to support families with adopted children

3. National Caregivers Appreciation Month

This event pays tribute to long-term caregivers who support their family members and loved ones, often 24/7, and juggle it with their own jobs and life commitments. 

  • Newsletter idea: Leave a P.S. reminding your readers to say thank you to the caregivers they know

4. National Diabetes Awareness Month

The focus this year is identifying prediabetes (where your blood sugar levels are higher than average, but not enough to be diagnosed), and also preventing diabetes.

  • Newsletter idea: Include advice on healthy living and wellness tips, along with a list of support groups for people who are taking the same steps

5. Native American Heritage Month

This month-long event celebrates the diverse traditions, history, cultures and contributions of Native American people.

  • Newsletter idea: Include a list of Native American-owned businesses online or in your area which your subscribers can support

6. National Novel Writing Month (NaNoWriMo)

NaNoWriMo is a month where hundreds of thousands of writers aim to write a 50,000-word novel in 30 days. It’s fast, intense, and it gets those words on the page! 

  • Newsletter idea: Share an “author survival pack” in your email, with links to daily writers’ affirmations, printable workbooks and motivational guides

7. Aviation History Month

This month recognizes the history of all things flying and the people who made it happen—from Wilbur and Orville Wright to Amelia Erhardt. 

  • Newsletter idea: Run an email survey asking your subscribers to share their funniest, wildest and cringiest flight experiences

8. International Drum Month

Sponsored by the Percussion Marketing Council, this month encourages people to get drumming—literally. Through PlayDrums website, you can win a free pair of drumsticks plus get access to lots of instructional videos and resources.

9. National Epilepsy Month

This month is all about sharing epilepsy’s causes and symptoms, as it is one of the least-understood neurological diseases. It’s also a time to share research and resources.

  • Newsletter idea: If you’re based in the US, invite your subscribers to register for an Epilepsy Walk. If they’re based elsewhere, they can still add the name of a loved one to the Remembrance Wall, or promote the color purple everywhere (bake purple cakes, wear purple clothes etc.)

10. Peanut Butter Lovers Month

If you love peanut butter, then November is your new favorite month. These next weeks will be dedicated to this quick, affordable, protein-packed spread.

  • Newsletter idea: Share 5 crazy facts about peanut butter in your next email (e.g. Americans spend nearly $800 million per year on the stuff)

11. Real Jewelry Month

This event was created by Jewelers of America to promote fine jewelry and build consumer confidence in the industry.

  • Newsletter idea: Tell the story of a timeless piece of jewelry you own—or someone you know owns— and the meaning behind it

12. National Sleep Comfort Month

As the winter nights close in, this month is all about curling up and getting a good night’s sleep. 

  • Newsletter idea: Share tips on how to get a good night’s sleep, e.g. making it dark, switching off screens, using blue light filters etc.

(Granted—some of these events run slightly longer or shorter than a week, but you get the idea!)

1. Chemistry Week (1-12 November 2021)

Promoted by the Royal Society of Chemistry, this year’s focus is on sustainability and how chemistry can help the environment. Topics include critical raw materials, plastics and energy storage.

2. International Games Week (7-13 November 2021)

This is a volunteer-run initiative to reconnect people through different types of games. Libraries can host special gaming events and bring social, educational and recreational value to their local communities.

  • Newsletter idea: Embed a crossword puzzle or word search in your email, and offer a prize to the first subscriber who replies with all the correct answers

3. Talk Money Week (8-12 November 2021)

A lot of us find it really hard to talk about... hushed whisper... money. This week is all about encouraging people to open up about money and take steps to get their finances in order.

  • Newsletter idea: Share your favorite financial tools (budgeting apps, etc.) that have helped you

4. Human-Animal Relationship Awareness Week (8-14 November 2021)

This was created to promote the special bond we share with our animals, and how it can help us physically, mentally and socially. It also focuses on how we can support animal welfare.

  • Newsletter idea: Embed a selfie with your beloved pet in your next email, and introduce them to your audience

5. Road Safety (16-21 November 2021)

Founded in 1997, this event raises awareness about—you guessed it—road safety, and teaches people how to protect themselves and others. It involves all kinds of people and organizations.

  • Newsletter idea: Share 3 actionable ways that your subscribers can contribute to safer roads, and encourage them to share the hashtag #roadsafetyweek on social media

1 November 2021

  • World Vegan Day: Email a link to a downloadable PDF e-book with vegan recipes to try

  • National Author’s Day: Share a list of your favorite writers and how they inspire you

  • National Cook For Your Pets Day: Challenge your subscribers to cook a meal for their pets and to share the results with a hashtag on social media

  • National Men Make Dinner Day: Link to your favorite unique recipes in your newsletter to give your audience inspiration

  • Job Action Day: Write the top 10 best pieces of career advice you ever heard, and motivate your subscribers to chase the job they’re dreaming of

  • All Saint’s Day: Include a prayer, verse or meditation for people to reflect on as they honor the memory of their loved ones

2 November 2021

  • Dynamic Harmlessness Day: Explain the meaning of “ahimsa” (non-harming), and share ways in which your subscribers can practice this, such as through veganism and helping others

  • National Look For Circles Day: Embed a graphic in your email, and ask your subscribers to spot as many circles as they can

3 November 2021

  • Stress Awareness Day: List some self-care practices and encourage your subscribers to try one of them

  • National Homemaker Day: Offer an email coupon, like “HOMEMAKER2021”, to recognize those in charge of all the cooking, repairs and grocery-buying 

  • Wobbly Wednesday: Raise awareness of nystagmus (or “wobbly eyes”) by linking to resources from the Nystagmus Network

  • Smart Home Day: Host an embedded survey poll in your newsletter to find out how your subscribers feel about the rise of smart homes

  • Jellyfish Day: Share 10 fun facts about jellyfish (e.g. 150 million people are stung by them every year) and how we can protect their natural habitats

  • National Sandwich Day: Challenge your subscribers to create a gourmet, Michelin-Star sandwich, and share some unique ingredients to try, like bacon jam or roasted beets

  • Cliché Day: Outline some of the classic clichés you’ve seen in your industry (you can make this as humorous as you like)

4 November 2021

  • Use Your Common Sense Day: Share a funny anecdote and encourage your subscribers to pause and consider each decision before taking action

  • Project Management Day: Give a shoutout to all the project managers in your email list and post a list of popular project management blogs, podcasts and forums

  • National Candy Day: Film yourself making a candy pizza, and embed the video in your email

  • National Chicken Lady Day: Give a shout out to Dr. Dupree, a woman who worked at a large chicken restaurant and was widely known for her community work and the people she helped

  • Check Your Blood Pressure Day: Give your subscribers some actionable tips on how to maintain healthy blood pressure 

5 November 2021

  • American Football Day: Post a roundup of the game schedule, or if there isn’t a game, link to an online American Football quiz so that your subscribers can test their knowledge

  • Love Your Red Hair Day: Share a list of red-haired celebrities, historical figures, musicians and actors 

  • Love Your Lawyer Day: If you work in the law industry, host a live Q&A webinar (and use a newsletter RSVP button to build the guest list)

6 November 2021

  • Saxophone Day: Link to a YouTube video showing your favorite saxophone tunes

  • Marooned Without A Compass Day: Challenge your subscribers to spend a day without using maps on their phones, relying only on their sense of direction

  • National Nachos Day: Share your favorite Nachos recipe and post a selfie with a plate of them in your newsletter

  • National Team Manager Day: Tell a story of how a team manager positively impacted you

7 November 2021

  • Zero Tasking Day: Tell your subscribers to give up multitasking and take it easy for the day

  • Hug A Bear Day: Promote family-friendly activities such as hosting a teddy bear party, baking teddy bear rice krispie treats or going to a Build-A-Bear workshop

  • National Canine Lymphoma Awareness Day: Raise awareness for this disease and link to the CLEAR organization in your newsletter

8 November 2021

  • World Quality Day: Share how your business is working to offer amazing quality products and services

  • Cook Something Bold Day: Email a list of the most outrageous, interesting recipes you can find, and challenge them to try one and share the results

  • World Radiography Day: Tell the story of how Wilhelm Röntgen discovered X-Rays by accident

  • STEM/STEAM Day: Explain why these education programs are so important and post a list of science, technology, engineering, art and math activities to try

  • National Cappuccino Day: Share a list of your favorite cafes in your local area

9 November 2021

  • Go To An Art Museum Day: Describe your favorite piece of art and share printable coloring sheets for your audience and their families to try

  • Young Readers Day: Add a list of tips to encourage children to try reading along with links to books that can help them to catch the reading bug

  • Chaos Never Dies Day: Explore how chaos reigns in our everyday lives and share ideas on how to bring some order to our lives in a fun way

  • World Freedom Day: This event marks the fall of the Berlin Wall and the end of communism in Eastern and Central Europe

10 November 2021

  • Marine Corps Birthday: Mark the anniversary of the creation of the Continental Marines in 1775 by offering a special discount to soldiers and veterans

  • International Accounting Day: Share printable accounting templates for people who want to take charge of their finances

  • Forget-Me-Not Day: Explain how these tiny blue flowers are associated with the memory of loved ones, as well as people like disabled veterans who should never be forgotten

  • Sesame Street Day: Share your favorite Sesame Street character from your childhood, and ask your subscribers to vote for theirs in an email survey

  • National Vanilla Cupcake Day: Email your top recipe for baking and decorating the perfect vanilla cupcake

11 November 2021

  • National Metal Day: Pull on your leather jacket and share your favorite metal music and artists

  • World Origami Day: Email printable origami sheets for your subscribers and their families to try 

12 November 2021

  • Fancy Rat & Mouse Day: Celebrate domesticated brown rats and house mice by sharing videos of the competitions they take part in, and showing them winning medals and trophies 🐭🏆

  • World Pneumonia Day: Raise awareness about pneumonia and the organizations and researchers that are fighting against it

  • National Happy Hour Day: Offer an email discount available only during Happy Hour—between 5-7 PM 

13 November 2021

  • World Kindness Day: Tell a story of how one act of kindness impacted you and encourage your subscribers to do one kind thing

  • Indian Pudding Day: Share this slow cooker Indian Pudding recipe, a cold-weather classic

  • National Hug A Musician Day: Use your newsletter to send out virtual hugs to your favorite artists

14 November 2021

  • Operating Room Nurse Day: Highlight how these healthcare professionals are making a difference and create a ‘thank you’ graphic to post on your newsletter

  • World Diabetes Day: Organize an online ‘Learn about Diabetes’ event, or promote a local diabetes awareness walk

  • Tongue Twister Day: List the 10 most difficult tongue twisters, and embed a video of yourself trying to cover all of them

  • National Pupusa Day (El Salvador): Post a pupusa recipe, or encourage subscribers to go to an authentic El Salvadoran restaurant 

  • Loosen Up, Lighten Up Day: Encourage people to spend the day relaxing with their families, and email a list of fun, family-friendly activities to pass the time

15 November 2021

  • I Love To Write Day: Share a series of writing prompts to get your audience’s creative juices flowing

  • National Recycling Day: Share how recycling has had a positive impact on your local area

  • Philanthropy Day: Encourage your subscribers to donate to an organization that’s close to their heart

  • Clean Out Your Fridge Day: Cook something from your fridge leftovers and share the results in your email newsletter—you might invent something totally new

16 November 2021

  • International Day of Tolerance: Paint an artwork that promotes peace between different people, groups and cultures, and share it in your newsletter

  • National Entrepreneurs’ Day: Share the story of how your business got started and 3 core things you learned along the way

  • Button Day: List several crazy facts about buttons (e.g. some sources say that Napoleon had brass buttons sewn on his soldiers’ sleeves to stop them from wiping their noses on them)

  • National Fast Food Day: Tuck into your favorite fast food dish and share the experience, and/or list some healthier alternatives

17 November 2021

  • World Prematurity Day: Display the World Prematurity Day graphic in your newsletter design and explain what it means

  • National Unfriend Day: Tell the story of how Jimmy Kimmel started this event in 2010, encouraging people to unfriend ‘anyone who does not add joy to your online, social networking experience’

  • Homemade Bread Day: Bake your favorite loaf and share the recipe in your newsletter

  • Education Support Professionals Day: Give a shout out to all the educators who are helping people to learn

  • National Hiking Day: Create a map graphic showing your favorite local hikes and share it in your newsletter

18 November 2021

  • Mickey Mouse Day: Share the story of how Mickey Mouse almost didn’t exist—he was initially a replacement for Walt Disney’s first creation, Oswald the Rabbit

  • Great American Smokeout: Encourage your subscribers to use this date as a plan to quit, or at least stop smoking for that day, and share helpful resources

  • Housing Day: Recommend that your subscribers donate to homelessness charities, be thankful for their own homes, and reflect on what home means to them

  • National Rural Health Day: Plan a virtual group run with your subscribers to promote health and wellbeing, wherever they are in the world

  • National Princess Day: Bring out the red carpet and share some fun family princess games and activities 

19 November 2021

  • Have A Bad Day Day: Instead of telling subscribers to “have a nice day”, say “have a bad day” with a smiley emoji, to save you from enduring a bad day alone 😂

  • National Camp Day: Share some of your funniest camping experiences and encourage your subscribers to pitch a tent somewhere

  • World Toilet Day: Tell a toilet joke, promote an ‘Urgent Run’, do a ‘Big squat’ where people gather and squat in a public place, with the hashtags #bigsquat and #worldtoiletday

  • Play Monopoly Day: Describe which Monopoly piece you relate to the most, and why

  • International Men’s Day: Promote causes associated with men’s health, invite subscribers to a men’s virtual game or quiz night, or list influential male figures throughout history

20 November 2021

  • Universal Children’s Day: Share a list of charities that are working to improve child welfare, and some classroom activities to celebrate

  • Adoption Day: Encourage your email list to promote adoption with the hashtag #nationaladoptionday, and share a list of charities where they can volunteer and/or donate

  • Transgender Day Of Remembrance: List the vigils taking place across your country to remember those who lost their lives due to anti-transgender violence

  • Absurdity Day: Do something wild in your business and then base your newsletter on it

  • Pay Your Parents Back Day: Recognize the love and financial support our parents give us and offer a special gift coupon to your subscribers so they can get their parents something special

  • International Survivors of Suicide Loss Day: Share a list of community events that are taking place to support people who have lost loved ones

  • Name Your PC Day: Run a poll to find out how many people on your email list have named their computer or PC, and ask for name suggestions for your own device

21 November 2021

  • World Hello Day: Set your subscribers a challenge to greet 10 people in one day, promoting peace and personal communication 

  • World Television Day: Share your favorite TV shows, or use one of them to set the theme for your weekly/monthly newsletter

  • Red Mitten Day (Canada): Add a red mitten graphic to your newsletter to show support for Canadian Olympic athletes

  • False Confession Day: This is your chance to tell a huge joke or lie as if it were the truth—you could run a “two truths and a lie” game in your newsletter, and see if your subscribers can spot which is which

22 November 2021

  • Go For A Ride Day: Share some basic bicycle maintenance tips and then encourage your audience to get on their bikes 🚴

23 November 2021

  • Espresso Day: Ask your subscribers how they prefer their daily fix of caffeine

  • Fibonacci Day: Tell the story of the Fibonacci sequence and embed some photos in your newsletter showing how it can be seen everywhere in nature

24 November 2021

  • Evolution Day: Commemorate the anniversary of the Origin of the Species’ publication by promoting a discussion webinar or sharing a YouTube documentary 

  • Celebrate Your Unique Talent Day: Make your subscribers smile by embedding a video of yourself performing your unique talent

25 November 2021

  • International Day For The Elimination Of Violence Against Women: Raise awareness of ‘the Shadow Pandemic’; the rise in violence against women and girls since the outbreak of COVID-19

  • Day of Mourning: Take the opportunity to commemorate Native American history, culture and traditions

  • Shopping Reminder Day: Remind your subscribers to get ready for the upcoming holiday season, and share a promo code for your business so they can get started

  • Blasé Day: Share a list of things your target audience shouldn’t be blasé about, and link it to your business

26 November 2021

  • National Cake Day: Host an email giveaway for your subscribers to win a bakery cookbook

  • Buy Nothing Day: Encourage your subscribers to swim against the commercial tide and practice not spending anything on this day—and list gift ideas that don’t cost a penny

  • Flossing Day: Remind your subscribers to floss!

  • Systems Engineer Day: Show a case study of how systems engineers helped your business

  • You’re Welcomegiving Day: A reminder to say “you’re welcome” the day after Thanksgiving, after people thank us for a kindness or a service

  • Day of Listening: After Thanksgiving, this is a time to gather your loved ones and record family history and stories for preservation—share a treasured family story in your newsletter

27 November 2021

  • Small Business Saturday (US): Promote local small business owners in your newsletter

28 November 2021

  • French Toast Day: Also known as omelet bread or eggy bread, share your tried-and-tested French toast recipe with your subscribers

  • Aura Awareness Day: Explore how auras can play into our health and wellbeing

29 November 2021

  • National Chocolates Day: Call out your fellow chocolate lovers and share your favorite recipes that incorporate it

  • Throw Out Your Leftovers Day: Tell your subscribers to Marie-Kondo their fridges and clear out any old food, as well as sharing the contact information of local food banks they could donate to

  • Square Dancing Day: Promote this traditional folk dance in your newsletter and post a video tutorial so that your subscribers can try it out

  • Electronic Greetings Day: Encourage your subscribers to send out electronic greetings—you could even send them email templates that they can forward to their contacts

30 November 2021

  • Computer Security Day: Remind your subscribers to check their computer security, and share a list of helpful software that can help them stay on top of it

  • Stay Home Because You’re Well Day: Let your subscribers know they’re allowed to disconnect from their daily routines and practice self-care from time to time

  • Giving Tuesday: Find a charity that you care about, or that is linked with your industry, and ask for donations in your newsletter

  • Mason Jar Day: Share 5 craft projects your subscribers can do, using mason jars

  • 1 November 1604: William Shakespeare’s tragedy “Othello” is presented for the first time.

  • 1 November 1800: John Adams becomes the first US president to live in the White House.

  • 5 November 1605: Guy Fawkes is arrested beneath the Houses of Parliament.

  • 7 November 1917: Bolshevik Red Guards seize control of the Winter Palace and confirm Vladimir Ilyich Ulyanov (Lenin) as leader of Russia.

  • 9 November 1921: Albert Einstein receives the Nobel Prize in Physics.

  • 9 November 1989: The Fall of the Berlin Wall.

  • 10 November 1969: The Sesame Street show makes its debut on PBS.

  • 11 November 1918: The Great War comes to an end. 

  • 17 November 1558: England’s first ruling queen, Mary Tudor, dies. 

  • 19 November 1967: The Beatles release their “Magical Mystery Tour”.

  • 19 November 1969: Apollo 12 lands on the Moon.

  • 20 November 1947: Princess Elizabeth (the future Queen of England) marries Philip Mountbatten. 

  • 22 November 1963: John F. Kennedy, the 35th US president, is assassinated. 

  • 22 November 1986: Mike Tyson becomes the youngest ever Heavyweight Champion.

  • 24 November 1859: Charles Darwin publishes his book “Origin of the Species.”

  • 24 November 1991: Freddie Mercury dies.

  • 30 November 1979: Pink Floyd release “The Wall.”

And breathe… We made it! This is your official list of November content ideas. When picking which events to promote, just remember to link it with your industry, so that it’s relevant to your target audience. Then once your November email content calendar is all mapped out, you can put your feet up and relax by a cosy log fire!

P.S. Are you prepping your December newsletter content, yet? Check out these special events for inspiration!

Did any of these events stand out to you? Which ones will you feature in your November newsletters?

Meg Bouton

I’m Meg, Content Writer at MailerLite. I was named after Megan Follows, the lead actress in ‘Anne of Green Gables’ (which tells the story of a budding writer). As fate would have it, I’m now following in her footsteps. When I’m not writing, you can find me sailing, skiing, or trawling through Parisian bookshops.