7. Personalize pop-ups with behavioral targeting
We all want to feel special, and to feel like the brands we care about, care right back.
Studies have shown that 72% of consumers will only engage with personalized messaging. And with mobile pop-ups, it’s easy to personalize the content that specific visitors are served.
No, it doesn’t entail any creepy behavior! We’ll leave that to certain, ahem, media giants of the social kind. We’re talking about taking into consideration website behavior to serve up relevant pop-ups.
With MailerLite, this kind of personalization is easy to get started with, and it enables you to display mobile pop-ups with content and incentives that are relevant to your visitors’ interests and behavior.
You can display pop-ups based on certain behaviors, for instance, when a visitor goes to a specific page or category, when they have viewed 50% of the page, or spent a certain amount of time on it.
By displaying pop-ups in this way, you can personalize the language you use based on what they’ve shown an interest in on your website. And use specific messages as they’re about to exit.
8. Keep form fields to a minimum
In almost all cases, signup forms should be kept short ‘n sweet—this is especially true of mobile pop-up forms. No one wants to spend more than a few seconds filling out a form on their mobile, especially when their only intention was to browse donut flavors.
Think about the information you really need to be able to communicate with people, and consider how you can make it easy to select further options.
The best option is to ask for an email address only—the rest can come later!
Look fantastic clearly outlines the benefits of joining their email list, and encourages the user to do so by only asking for an email address.