So far we've talked about how email newsletter pop-ups work and how they can help your business. But without the right guidelines, they can quickly become an annoyance for your visitors and can even lead to a penalty from Google.
To make sure your pop-ups are as effective as possible without interrupting your visitors' experience, we're going to share a few best practices and email pop-up examples for creating effective pop-ups.
1. Email pop-ups should highlight a benefit
Before we go into how your pop-up should look, you have to understand that your pop-up is only as good as the value it's offering. If you're not offering something that your visitors genuinely care about, then nothing else matters.
For example, if you want a visitor’s email address, it's not enough to ask for it. What are you offering them? What’s the incentive? Successful pop-ups provide value by offering something special. It can be a coupon code or a lead magnet such as a free guide related to your industry.