Aside from a collection of different templates, MailerLite’s personalization features let you create dynamic text like names or addresses; content blocks to show specific customer segments a particular set of posts; and even personalized sending times so you’re hitting customers’ inboxes at an ideal time.
You can send personalized content as a way to welcome new subscribers to your list using a welcome sequence, where you can pitch your freelance service at the end.
Have the right sequences in place
In the previous point, we mentioned sending welcome emails—that’s an example of a sequence you can use in your freelancer email marketing strategy, among other email marketing automations you can do.
Sequences are a great tool for busy freelancers since they guarantee regular emails and newsletters for your email subscribers, all on autopilot. You can stay connected with potential clients and nurture them enough before sending them through a sales funnel.
So after a user opts in to your email list in exchange for a lead magnet, you can take them through an email sequence with the goal of nurturing your relationship with them. In this sequence, you can provide exclusive tips they can’t find anywhere else, as well as case studies and testimonials from previous clients who loved working with you.
Let’s illustrate this with an example. Dre Beltrami and Andy Hubbert of The Solopreneur Society offer a visual brand identity guide to help fellow freelancers build a unique and personal brand identity.
When a user signs up, they are then taken through a series of emails that give different strategies and tips on strong copywriting, staying visually consistent, and even how to set up online funnels to reel in more customers for their business.