If the best predictor of future behavior is past behavior, then targeting your email content based on subscriber behavior is the holy grail of personalization.
Behavioral segmentation uses automation to organize your subscribers into targeted groups based on their online actions.
By using automation to segment based on behavior, you'll be able to send tailored messages that make each individual reader feel like you're talking directly to them. While in reality, you only have to set up your campaign once and email automation will do the rest.
The best part is that you can do this in MailerLite! We’ll show you how to use behavioral segmentation and share examples to help you with your campaigns.
Let’s dive in!