How many emails you send to your list can depend on a few things.
How much stewarding your audience needs (i.e., know your audience)
What your other digital marketing material is like
Whether what you’re selling is a big-ticket item or something smaller
How new your product is to the market
So how many emails should you send in your sequence? What’s the magic number?
We recommend sending about 4-7 emails per sequence. This setup could receive 3x more responses than email campaigns with only 1-3 emails in the sequence. A study by Velocify found that the optimal number of email messages is 5.
All in all, don’t spend too much time on getting the number of emails exactly right. The first step is to set up your campaign so that you have some base stats that you can later tweak.
3) Draft your sequence emails
The time has come. You have studied best practices for each type of email sequence, you have your email newsletter templates, and you have a few marketing personas ready to go. It’s time to draft your sequence emails.
At first, I recommend you start with just one sequence. Don’t worry. It can get a bit complicated when you start adding other sequences and then moving prospects laterally.
It’s best to start with the essentials: confirmation emails, onboarding sequence, or conversion sequence. This way, even early adopters will have a seamless experience.
So, where do you start with the writing process? Generally, emails can be divided into two important parts:
The subject line
Yes, your subject line is just as important as the email itself. Check out our guide on how to write the best subject lines to get started.
As for the email, make sure to implement a checklist into your writing process. These elements should show up in your drafts (mix and match, as needed).