3. Link building
Backlinks (links to your web page from other websites) is one of the most important off-site ranking factors search engines use. Backlinks are like votes for your website - the more high quality and relevant websites link to your landing page the better results you can expect.
Rule "quality over quantity" is very true when talking about backlinks. One link from the authoritative and relevant website will have way more weight than a few links from a low-quality website (on the contrary - links from a very low-quality website may even hurt your results).
If you have a chance to earn a few easy backlinks for your landing page - use it, they may give you the boost you need. Few easy ways you can earn backlinks:
Use contacts you have (maybe you participated in an event where a link to your page would be very useful, or maybe you gave an interview to a blogger and he didn't add your contact info) - just ask for the link where appropriate.
Use brand mentions tools - Brand mention tools such as Brand24 shows you everywhere your brand is mentioned online. If you find that a website mentioned your brand but didn’t link to your landing page, you can reach out and request that they add it. You can also use Brand24 to get notifications when your competitors are mentioned and try to win the link from the same source too.
Niche websites or blogs that may find your content useful.
Share your content in engaged forums or blog posts in relevant discussions that add value.
Check where your competitors have backlinks and use the same sources they use (previously mentioned tools like SEMrush and ahrefs can help you with competitor backlink analysis).
Amplify your content using social media (even though links from social media will not give you a direct boost it will give your page additional awareness). Also, make your content easily shareable on social media for your visitors - add relevant social media icons for sharing.
There are so many different tactics depending on your content and business. For more detailed link building ideas you can use this excellent resource.
4. Page speed and mobile-friendliness
Page speed and mobile-friendliness are a couple of ranking factors that were really important throughout the years and the importance is only increasing.
Landing page loading speed
The lower the load time, the better. Try to aim for load speed under 3 seconds. Every additional second may badly hurt your bounce rates and overall user experience. Some of the issues that may cause slower loading speed:
Every page may have different issues for poor loading speed, so before going live with your website or landing page it is recommended to test it with a few different tools and see what can be improved.
You can run the tests with the official Google tool - Page Speed Insights or tools like WebPage Test and GTmetrix. You can also access your webpage loading speed in Google Analytics.
It is best to run a few tests as the results can vary depending on location, time and the tool itself.
Make sure your page is responsive to different smartphones and tablets. Check different devices and different resolutions. A visitor should have an easy time navigating through the page, reading text and CTAs, clicking on links and menu items.
If you are using MailerLite's landing pages - all of that is already taken care of.
For testing, if the website or webpage is responsive on mobile devices, use the official Google tool. Google Search Console also provides additional information regarding websites responsiveness. It can also be tested using your own smartphone and tablet.
5. SEO landing page optimization results' analysis and adaptation
The last step of landing page optimization for search engines is to track your results. If you don’t measure performance, you’ll never know if it is properly optimized.
The most important things to track are your organic traffic and click-through rates. You can track these metrics using free tools like Google Analytics and Google Search Console.
To track your organic traffic and conversions using Google Analytics:
1. Navigate to Acquisition
2. In the sidebar click All Traffic
3. Select Channels
4. Choose Organic and select the date range
5. Filter the specific landing pages that you want to analyze